Service 2.0 By Collaborative Economy And Next 15 Years
This week I had a keynote at the NZZ x-Days in Interlaken about new service models for large enterprises using and empower the collaborative economy. The collaborative and sharing economy is not stoppable. Entrepreneur magazine posted an article this week that Airbnb and Uber is just the beginning. Globally, the collaborative economy’s size was approximately $15 billion in 2014. It’s projected to reach $335 billion by 2025. The success of Uber and Airbnb isn’t a fad — it’s a new way of doing business. In a few years, we’ll no longer debate the merits and dangers of the collaborative economy. it will simply be a fact of life. Traditional businesses can fight it, but doing so means setting themselves up for a loss. There will be growing pains along the way — and more horror stories, no doubt — but the sharing economy is here to stay.
However, I presented the Swisscom Friends project that shows that traditional business can benefit from collaborative economy and offer a new crowdsourced Service 2.0. Swisscom connects neighbors to help one another with technical problems, for example.
Swisscom has courageously engaged and uses the “friends” who are former employees or neighbors, to troubleshoot technical problems other neighbors may have. Instead of calling in an expensive technician, a “friend” can be summoned via Mila. Ratings, photo and skills for example can be viewed online. For a business, this is a chance to exceed customer satisfaction via a collaborative economy. I also recommend to read the article posted by NZZ, Giorgio Mueller, about the new business models by empowering the neighborhood. For more on collaborative economy and how It will change or disrupt the business and how enterprises can benefit, see Jeremiah Owyang’s presentation.
What will be affected by technology in the next 15 years:
Loïc Le Meur, a French serial entrepreneur and blogger based in San Fransisco, describes during x-days how his life will be in the year 2030. Service 2.0 optimized by sensors – everywhere, see Loïc’s presentation.